Our Privacy Policy
At inition, we respect your privacy and are committed to protecting your personal information responsibly and transparently. The purpose of this policy is to explain, in clear language, what information we collect, how we use it, and what rights you have – in accordance with the Israeli Privacy Protection Law, 1981 (including Amendment 13, 2024). The inition website is operated by Assaf Presia and his team.
What information do we collect?
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Information you provide through forms (newsletter registration, purchase, contact form): full name, email address, phone number, shipping address.
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Credit card details are not stored by us.
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Technical information collected automatically: IP address, browser type, device, browsing pages, usage times.
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Use of cookies and analytical tools such as Google Analytics and Meta Pixel.
How do we use the information?
We use your information solely to serve you better and in a transparent way – for example, to send you updates and relevant content (only if you have given explicit consent), to provide support and customer service, to enable secure access to courses and products you purchased, to improve and develop the website, to conduct statistical analyses that help us understand what works best for you, and to maintain information security and legal protection if necessary.
Processing of information is based on one or more of the lawful grounds: your explicit consent; performance of contractual obligations (such as providing a service or product you purchased); compliance with legal requirements; and our legitimate interests – such as improving the website, maintaining security, and providing efficient services.
How long is the information kept?
We retain your personal information only as long as necessary to provide the services or as required by law.
Is the information shared with third parties?
We do not sell, rent, or share your personal information with third parties, except when necessary to operate the website and its services – such as hosting providers, payment processors, mailing services, shipping companies, or data analytics services (e.g., Google Analytics and Meta Pixel). Each such provider is obligated to maintain confidentiality and comply with privacy protection standards.
In addition, information may be transferred to servers outside Israel (such as in the U.S.), but only subject to applicable regulations. In legal cases, we will disclose information only if required by law or an authorized authority.
If information is transferred outside of Israel, we will ensure that such transfer is carried out only in accordance with applicable law – including transfers to countries recognized as providing adequate protection, or under lawful transfer mechanisms – to safeguard your privacy.
Your rights under the law
Under the Privacy Protection Law, you have important rights regarding your personal information: the right to access the information we hold about you, the right to request correction if the information is inaccurate or not up to date, and the right to request deletion if the information is no longer required for the purposes it was collected.
To exercise your rights, you can contact us at [email protected], and we undertake to respond within a reasonable timeframe and in accordance with the law.
You may also withdraw your consent at any time for the use of your information for marketing or newsletter purposes, either by clicking the unsubscribe link in every email we send or by contacting us directly.
Information security
We take advanced technological and organizational measures to protect your personal information against unauthorized access, misuse, or disclosure. However, it is important to note that no security system is completely flawless.
Consent to use
By using this website, you consent to this Privacy Policy, including the use of cookies, remarketing, and data collection as described above. You may modify or block the use of cookies in your browser settings. However, some website features may not function properly without cookies.
Updates to the Privacy Policy
This Privacy Policy may be updated from time to time, in accordance with changes in law or technology. Any update will take effect immediately upon publication on the website, and continued use of the site will be considered acceptance of the updated version.
Contact details
The website is operated by Assaf Presia and his team (inition).
Address: 26 Netta st., Pardes Hana – Karkur, 3709018, Israel
Phone: +972 54-835-6130
Email: [email protected]
Company/Business ID: 043508043
Last updated: 21/08/2025